Samuel Thompson — Hummingbird Nectar (Physical Product / Ecom)

Where He Started

Saw a guy on Amazon doing $30 million over 10 years selling sugar as hummingbird nectar with terrible branding and zero Facebook ads
Realized it was literally just sugar, sourced bags, started scooping sugar in his garage in Southern California
Launched a Shopify store, started running Facebook ads, started making thousands of dollars profitably

Spend $50-100/day on Facebook ads → sell sugar packets at ~$22-28 → CAC stays below AOV → break even or better on first purchase → upsell "Hummingbird 101" AI-generated book at $14 → every upsell dollar is pure profit
Winning ads stay on, losing ads get cut → reinvest into better creatives → CAC drops over time
Planning to add a hummingbird nectar extender (copper sulfate + water in a 1oz bottle, COGS under $1, competitor selling for $16) → bundle with sugar pouches → push AOV to ~$28 without increasing ad spend

~$100K/year in profit running on ~90 minutes/week once ads were dialed in
A repeatable system — same math, same tools, same playbook he runs across multiple products simultaneously
A seasonal business with a clear expansion plan — pivot to Amazon next summer with trademarks and proper setup to compete at scale

Still scooping sugar in his garage but the math works
Prepping V3 of the product — smaller bags, lower shipping costs, bundled extender to boost AOV
Views it as one of many "rigged slot machines" not a billion dollar company — just $1.30 out for every $1.00 in